Because this life-sucking persona-branding of myself in one resume page or less is shriveling my soul. The recruiter I met last week says I have too many words. I lose them at "Hello".
The new world wants to be entertained, wowed, smitten, things to jump out and dance for them so they only have to burn one, maybe two calories of effort to decide whether to bring me in for an interview.
The previous world wants the nuts and bolts of what I have done so they can decide if I have enough skills to be useful sooner rather than later.
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